Search Engine Optimization Agency Northern Virginia

May 21st, 2015

Yes – You Can Get Started with SEO Even As A Rank Beginner

Not everybody wants to rank in the search engines, but we can tell you that SEO is not rocket science and you can do it. Search, or organic search, traffic is highly unique for a lot of reasons as well as huge. Optimizing your site for ranking highly is the process that prepares your site to score favorably. There are many factors that have to be considered, and the knowledge to make it a reality must be learned. So this article is just a ground-breaker to get you thinking about the right things.

There is nothing wrong with a simple approach, and that is what we recommend for your website or blog design.

Don't add too many bells and whistles when not needed, and simply try to focus more on the content and the value you're delivering to your visitors. Besides, you get positive SEO points with a faster loading site than the opposite. So aim to make a good impression not only the visitors, but also the search engines.

If you are new, then resign yourself to the fact that sometimes you will commit errors with whatever, and just do not let it bother you. The ability to recover and learn from any kind of error in judgment is essential to moving forward.

Every single step that you take towards improving your SEO, will help you in the long run; even if you are making mistakes, view them as a part of your progress. Mistakes really stem from a lack of knowledge, experience or the accuracy of your operating knowledge has a problem.

When it comes to SEO, the search engines like it when you have a site map, and you should make one if you have a non-blog site. Consider that it is really important for all your pages to be where they should be in the index, and that is what you will be helping them to do. No need to worry if this is hard or not with blogs as there are great plugins that will generate it for you. All you need to do is install the plugin and your are done; no additional work is needed. Considering how easy it is to do this, no excuses about it.

There is nothing difficult about SEO, but rather it is an area where people just want to find shortcuts. If you are going to take it easy, then even the results you get won't be serious. So if you're starting out with SEO, this is your chance to make a difference to your online business. Get the initial part right, and focus on straightening your basics first, and this will allow you to slowly and steadily move in the right direction. Applying the above tips will give you a fair idea as to how important basics really are.

Want Better Local Search Rankings? Google+ Is Your Answer

September 12th, 2014

In terms of social network popularity, Google+ is nowhere near the top of the list. Despite Google’s push to break into the social media game in 2011, it simply never caught on with consumers the way Twitter and Facebook did. Most businesses know this, and tend to treat Google+ as an afterthought because it’s not where most of their customers are.

But ignoring or downplaying your Google+ profile could actually be a huge mistake. Because of its integration with so many other Google products, it’s actually a lot bigger than it seems: In February 2014, the New York Times reported that 300 million people use Google+ and its affiliated apps each month. More importantly, an active, complete Google+ business profile can really boost your search rankings.

“While it may not yet be the most ubiquitous of social media platforms, Google+ is a powerful tool for savvy marketers,” said Ronn Torossian, CEO and founder of 5WPR and author of “For Immediate Release” (BenBella Books, 2011). “A +1 on Google+ correlates with higher search rankings for users, as posts and pages shared on Google+ are more quickly indexed into the Google search engine than those on other platforms.”

Some brands choose to run keyword-based ads within Google Search, but with the right Google+ strategy, you may even see better results than paid advertisements, said Phil Penton, president of reputation management firm Social Integration. [Google+ Do’s and Don’ts for Small Businesses]

“It’s not about getting people to go to Google+,” Penton told Business News Daily. “Google uses those posts in other Google properties. If you do everything correctly, that Google+ post will show up in search. There are people searching for your business or industry, and [those posts] will come up, which is borderline free advertising for your business.”

Want Better Local Search Rankings? Google+ Is Your Answer

Torossian and Penton offered the following tips to help you make the most of your business’s Google+ presence:

Complete your profile. Google+ posts can be a great opportunity to share your company’s content, announcements and other brand-related information. But before you figure out your posting strategy, you should take the time to fill out your profile as completely as possible.

“The biggest mistake I see a lot of brands making is not fully filling out their profiles,” Torossian said. “Each area that allows you to enter text is an opportunity to draw relevance to your Google+ profile and the services your company offers. Not entering this information is a huge missed opportunity. If you don’t tell them, how will they know?”

Encourage customer reviews. Asking for customer review on Google can be tricky. On the one hand, it will boost your authenticity and trust among consumers, but on the other, you may invite some negative attention to your brand from one or two disappointed customers. Penton advised putting yourself out there and asking for reviews anyway whenever possible, as it will be beneficial for your business’s SEO in the long run. And if you do get negative reviews, make sure you don’t ignore them.

“Get in there and write responses to negative reviews,” Penton said. “You can’t erase them. But when small businesses actually ask customers to leave reviews, the positive one often outweighs the negative ones.”

Use Circles and Hangouts. If a “Circle” means a shape and a “Hangout” means a social gathering to you, you might want to brush up on your Google lingo. These two Google+ features can be helpful for appealing to a targeted audience and establishing brand authority for your company.

Torossian noted that Google+ Circles allow you to add anyone to a designated group called a Circle. Content you post is included in the Google search results when any member of your Circle searches keywords relevant to your content. You can also curate Circles for specialized niche groups within your community, and use them to deliver highly relevant content that you know will gain engagement.

Using Google+ Hangouts, Google’s video chat service, is a great way to gain exposure for both your Google+ profile and your brand, Torossian said. Many companies have begun to use Hangouts for Q&A sessions, workshops, announcements, webinars and more, which can help a business stand out as an expert in its industry.

Set up connected Google+ pages. Online writers establish credibility with Google by creating an Authorship connection between their Google+ profile and their publications. Businesses can do the same by linking their Google+ profiles with Google products like Maps and Google+ Local.

“If a business connects its Google+ profile with its Google+ Local page [or Google Maps location], Google will take away competitor ads and showcase your business when a customer is specifically looking for your page,” Penton said. “Any time you get a review or update photos, they will show up on Google Maps. The [profiles] that have the most up-to-date information do well.”

Regardless of your strategy for Google+ content, the important thing is that your business is active and consistent in using it as a part of your social marketing efforts.

“Google+ is Google’s product,” Torossian said. “Since we’re all marketers living in Google’s world, we should make a strong effort in delivering content to the platform.”

Originally published on Business News Daily.

Web Design Services in Gainesville Virginia

September 12th, 2014

Website design, marketing, and advertising services in Gainesville, VA

In the wild, animals are faced with changing landscapes and aggressive competition. They must follow their instincts to seize every opportunity to adapt and thrive.

Today’s business environment is no different. The growth of your Gainesville Virginia company is dependent on your ability to reach new clients while maintaining health relationships with existing ones. It takes skill and creativity to raise your call above the noise of today’s competition. Brand Design will meet and conquer that challenge.

Whether you are starting a new business, revising your current brand and messaging or promoting a product or service, Brand Design can help. We will put you in the right place, at the right time. And when you get there, we’ll make sure that you are fully equipped to seize the opportunity and thrive.

Are you ready to thrive, not just survive? Brand Design offers you the tools to do it.