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Did you know that 64% of today's internet traffic is video? This number is also growing and is believed to reach 80% by 2019. Eighty five percent of all companies today are committed to including video marketing in their overall business plan. Video is so popular because it can entice, entertain and engage better than any kind of text. However, viewers are also more aware about which platforms to turn to if they want specific types of information. As an example, YouTube is the place to be for music, gaming and tutorials. Those looking for celebrity brands and behind the scenes footage will go to Instagram Video.
VideoXtreme by Justin Sardi
Online video is developing so quickly that people struggle to keep up. Brands that are not including video marketing and SEO as part of their strategy find that they are struggling to stay in the game. While content remains of vital importance, it looks as if there is now a shift towards video content. Through video marketing, businesses can generate leads, build brand awareness and communicate with their market. Through video, a customer can easily be guided through each element of the sales funnel. What is even more important, however, is that it is possible to truly track video views and engagement. For a video marketing team, this is the most essential metric of all.
A main focus in video marketing and SEO is native uploading to Facebook. Facebook has recently announced that they are now having 1 billion unique daily visitors. Each of these people watch an average of four videos per day. While some of this is because Facebook has an autoplay feature (which can be switched off), it is still important in line with SEO. However, these views only count towards the popularity of your video if it is natively uploaded. The added benefit of native uploads is that it allows you to use the Video Playlist and Featured Video features. The benefits of uploading to Facebook, clearly, are huge. Looking at the statistics for June 2015, some 8,452 videos were uploaded. These videos generated a total of 1 million views. As good as this may seem, however, uploading to YouTube is equally important. In that same month, they generated 1 million views over just 5,919 videos. This shows that fewer videos are needed to attract a greater clientele. Because of these discrepancies, video marketing and SEO are very much about having a presence across all platforms. This is also why a single sharing button that places the same content on multiple platforms is so important to a business' overall success.
The Different Kinds of YouTube ads
In broad terms there are two kinds of YouTube Ads: ‘skippable ads and non-skippable ads.’
Non-skippable ads are ads that force people to watch. They can only be 15-20 seconds long.
These kinds of ads get better engagement, but they also have a higher abandonment rate.
These ads also tend to get a bad rap because they seem forceful. But if your ads are good, and the ads are targeted effectively, they don’t need to represent trouble.
Skippable ads are also known as TrueView ads. These are ads that don’t force people to watch. These can be shown in two ways: ‘In-stream’ and ‘In-display.’
Now, YouTube doesn’t really say that there is a maximum length for TrueView video ads.
What they do provide, however, are some suggestions — especially for the In-stream ads.
51% of In-stream run for 15-30 seconds.
If you want to make your ads longer than this, you may want to keep your In-stream at around 3 minutes (as YouTube has suggested).
In-display ads don’t exactly have a suggested maximum run time. These ads can be used to take people directly to a YouTube video, so you can get away with them being long. 25% of videos watched on Tablets are 60 minutes plus,.
So if the video you want to advertise is long and of value — In-display may work best for you.
In any case,if you’re creating a YouTube ad from scratch, you might want to keep it short so that it is easy to create.
You don’t have to stick to the suggestions provided, though doing so, will reduce the chances of your ad being rejected.
You can also create a form of YouTube Ads called In-Display Ads. These are ads that are shown in the search listings, related videos section or as video overlays.
You’ll notice there that there is a box on the far right that mentions ‘On partner websites.’
Because we’re only advertising on the YouTube site, this option is not open to us.
In-display ads aren’t as invasive as the other types of ads that we’ve discussed so far. That doesn’t mean that they’re not any good, though, as they can still generate results for you campaigns.
YouTube is the 2nd biggest search engine in the world.
If it costs too much for you to advertise in the Google search listings, you can advertise in the YouTube search listings instead.
Relevance is important. 48% of US mobile users prefer seeing ads that are related to the content they are watching.
As these videos appeared to be relevant, a significant percentage of the people would find them in the listings, would click on them.
And then a percentage of those people would become subscribers, and a percentage of those would eventually become customers.
If you want to quickly find some popular keywords that are related to your offering, just do a search on YouTube.
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Currently, a reported fifty percent of mobile traffic stems from video viewership and the growth won't be slowing any time soon. It's not surprising, as YouTube is the second most used browser to Google. Also, in just the last 10 months, Nike increased its Instagram following from 4 to 12 million users with the use of engaging video campaigns.
For brands considering the introduction of video ads into their current marketing strategy, it helps to know that fifty-two percent of consumers agree that well-executed videos make them more confident in their purchasing decisions. Most companies struggle with where to start and how to differentiate between the best video ad format to achieve their sales goals. Below is an overview of common video formats and how to optimize each for maximum effect.
The three most common video advertisements are in-stream, click-to-play and TrueView.
- In-stream: these video advertisements play at the beginning or during another video program (e.g., commercial breaks during online tv streaming, before the start of music videos or other short clips). They're mainly meant for branding purposes as they rarely convert given that consumers are forced to watch them but really just want to view the content they originally sought and won't navigate away after viewing the ad.
- Click-to-play: these video ads are usually displayed in standalone format. Viewers are presented with a static image that has a call to action, compelling them to watch the video.
- TrueView: these video advertisements are YouTube's most recent push to vary video advertisement capabilities. TrueView videos are less traditional video advertisements that show the full story behind a brand rather than showcasing their product or service.
While in-stream videos don't have as high of conversion rates as other marketing formats, they nurture brand recognition through proper placement. For example, a laundry detergent company will pay to have commercials streamed during the commercial breaks of an online TV show that many of their target consumers watch. While the viewers are less than likely to stop streaming the show to go to the brand's website and check out their household products, they may consider buying the item the next time they shop because they recognize the name and enjoyed the advertisement.
To optimize in-stream campaigns, brands should keep the ads short and to the point. Most consumers lose interest after thirty seconds so experts suggest communicating the most important information within the first ten seconds of play. Furthermore, knowing that these videos are branding tools, the call to action should entail something the viewer will actually consider after the campaign ends. In other words, the video might tell the consumer to visit their site or subscribe to their mailing list for coupons rather than asking them to shop right at that moment to collect on the offer.
Click-to-View videos are unique in that they are standalone so if they're not introduced in an appealing manner, they won't accumulate views. Also, unlike their in-stream counterparts, they display the call-to-action before the user even clicks play. Thus, video ads in this format must have a compelling CTA and use high-resolution imagery to make an effective first impression.
The content of click-to-view videos should entertain and educate viewers on a brand's product or service. Furthermore, to increase their versatility, companies should develop multiple variations of the same ad, adjusting either the stream time, CTA and imagery used. When companies have several ads to choose from, they can place them on multiple sites that have different ad format requirements and reach a larger audience by appealing to varied demographics. In some cases, a non-commercial approach increases viewership as well. Rather than a call to action that says "Click Play Now" or "Click Play to Win", a less sales-y approach such as "Click Play to Learn More" or even a captivating summary that explains the value of the clip with a simple "Watch Now" CTA. Some brands will find that less is more when trying to allure their audience.
TrueView emerged as YouTube's answer to standing out in a market inundated with video ads. TrueView takes an unconventional approach to online advertising by expanding campaigns to not only encompass the products and services brand provides, but also making that brand come to life with clips that encapsulate the story behind a company and its personnel. TrueView can be used to create a series of documentaries relevant to an entity's industry or even to tell the history of how a brand became so successful with a collection of short videos. The overall goal is to make the videos a real-life background that consumers can relate to. As a result, they no longer view the company as just the product or service they offer but they also see the whole picture and are more likely to be loyal based off familiarity.
Marketing experts expect that online video will account for one third of online advertising dollars within five years. Integrating and optimizing video ads now is the best way for brands to appease the millions of consumers seeking information in an appealing digital format. As always, the more entertaining and valuable the advertisement or clip, the more likely it is to be shared and reach a larger audience. With ninety-two percent of mobile video viewers share videos with their friends and family, video formats have the propensity for going viral, meaning an exponential increase in revenue for deserving brands.
Article Source: http://EzineArticles.com/8966567
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Videos might be unbeatable tools for contacting potential prospects and influencing their future buying decisions. Marketing videos may be informative, persuasive, attention-getting, and even entertaining. However, there's one critical bar a video has got to pass to become a useful advertising tool: You have to obtain your video before a receptive audience.
With enough viewers, the chances of your own video being shared to friends and internet based contacts increases dramatically. If your video goes viral by spreading across social websites and ensnaring a growing number of viewers, it is possible to address a totally vast number of people. This is what every video marketer is having dreams about when they hits the "upload" button.
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Making a quality video is around more than simply positioning yourself like a credible professional. An even, professional-looking video improves viewer retention and encourages more of your viewers to stay around for the whole marketing message.
Optimization plays a progressively important role in marketing with video because today many potential customers jump straight from the search engine to video content. Videos which can be highly connected to the search keywords they enter have a big advantage and might anticipate seeing plenty of fresh, natural traffic arriving from the search engine results pages.
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Prior to the implementation of search engine optimization, we must know how online search engine operate. To put this into context, we can consider our own internet search manner – how we browse on web. Whenever we wish to find details about something, our primary step is to make use of a search engine because it is the most convenient and fastest way to get that info. When the search engine result are shown, we are most likely to examine the links on the first page of search results since these links are closely linked to what we are searching for and allow us to discover quickly exactly what we are looking for.
There are three kinds of SEO application approaches:
1. Organic SEO: It is utilized to obtain a natural listing on natural results pages. Some techniques utilized for organic optimization consist of keyword research study, getting backlinks to site or web page to enhance link appeal and composing content that is relevant for human readers.
2. White Hat SEO: In SEO terms, White hat SEO suggests use of techniques that focus on human audience rather than search engines and entirely obey search engine guidelines and policies. A site which is SEO optimized, yet emphasis on relevancy and natural organic ranking is judged to be optimized by white hat search engine optimization practices. Examples of white hat SEO method include keyword analysis, link building process to improve link appeal and composing distinct and fresh content for human readers. White hat seo primarily used by those who plan to make long-standing financial investment on their website. This is likewise called ethical seo.
3. Aggressive SEO: Aggressive search engine optimization indicates usage of aggressive SEO approaches that emphasis only on online search engine and not a human audience. This method normally does not follow search engine guidelines. Examples of Aggressive search engine optimization method consist of keyword stuffing, unnoticeable text and bridge pages or doorway pages. Aggressive seo mostly used by those who are focusing on immediate make money from their website or websites. Making use of Aggressive search engine optimization strategies can prohibit your website from online search engine listings. Aggressive seo is likewise called unethical search engine optimization or spamdexing.
SEO process initially begun by webmasters in 1994. In the beginning, web experts required to submit the webpage address (URL), to various online search engine. The URL would then "crawled" by "spiders" to secure connect to other web pages from that web page and this procedure would index that webpage with returned information. This process consist of downloading and keeping the webpage by search engine spiders on their own servers, Then another program which is called "indexer" grabs various details about that web page – the number of words that webpage has and the area of these words, all the links that webpage has, Which afterwards positioned into scheduler to crawl them at an existing date.
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Keyword Research Tutorial 2015
Niche research tools may be one of the most important investments you may make if you’re attempting to have a successful Online business. The reason why this? Please read on below to learn the reason why possessing a quality niche research tool can truly determine your prosperity with an online business.
Keywords = Traffic = Earnings
Very few people argued that developing a successful SEO (search engine optimization) campaign is one of the guidelines on how to get free traffic over to your web page. The first key to creating a successful SEO campaign is finding the right keywords to target that will lead prospective customers to your website to discover relevant information that they are seeking.
The situation that lots of people don’t understand, is exactly what finding the right keywords means. While yes, every online business owner on this planet wish to rank for keywords such as “make money online” or “buy product x” that costs $3000, it can be very difficult, if not impossible, to achieve this.
Here is where purchasing one of several different quality niche research tools available on the web can provide you with a competitive edge against other sites with your marketplace. Having a great niche research tool will enable you to find keywords that lots of people online are looking for, however they only a few other websites on the web are in reality targeting.
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You can find literally keywords around that have hundreds or a huge number of searches monthly with only 5 to 10 other websites attempting to rank their sites on their behalf. To suit your needs, accessing keywords like these will permit your business to discover 1000s of potential clients every day.
I’m sure you could imagine just what your web site could do with several thousand unique visitors every single day. It’s not so difficult. When you have the traffic getting into your website for yourself so as to turn that traffic into cold hard cash.
For that reason, possessing a quality keyword research tool is among the best investments that you can make if you are going to succeed with an internet business. The keywords that you are able to find can lead to driving far more traffic through search engines like google to your website, and ultimately turning that traffic into more profits and higher earnings for your personal site and your banking accounts for quite some time in the future.
As you have seen from your information given above, having a successful SCO campaign is amongst the ideal way to get free targeted visitors to your websites. Using a great market and keyword research tool inside your toolbox is the simplest way to determine exactly which keyword you should be targeting to get those visitors in your site.