Keyword Research & Search Engine Optimization Strategies

Keyword Research & Search Engine Optimization Strategies

Finding Success with SEO as a Beginner

SEO is not a bad thing when you consider all the potential benefits, and not to mention that you can make tons of money, possibly. As you know, the primary player here is Google because they have the lion's share of search traffic. It has all been an evolution which is due to the back and forth nature of web businesses and Google trying to deliver a good product. But you can still beat the SEO game if you want, and we highly recommend you gain knowledge of the basics, and that will take you very far. We have selected a couple of important fundamental areas of search engine optimization.

Every beginner should get this imprinted in their minds: No Flash because if you want your site to rank in the search engines, then you have to learn to avoid Flash. If you have it then you will have to work a lot harder for your ranking effort. Search engine spiders cannot read Flash, and therefore pages that are built in it don't rank well, so it's better to stick to the plain old HTML page that is readable. Generally speaking, there is really no absolute need for it unless you have Flash movies, but then there are other formats.

Getting backlinks to your site, which is off page, is what really makes it happen; the best come from established and relevant sites. Not all backlinks are created equal, and that is the greatest struggle because it is not always easy to get high quality backlinks unless you learn how to do that. You may have a hard time getting authority sites to backlink to you, but there are ways to get high PR links. What you must do is perform additional study with backlinking, and you can get a good SEO course and learn a great deal.

Your efforts with SEO will be made a little easier when you choose a domain name which has your primary keyword phrase as part of the name. One thing about that is the value has diminished a little bit, but it is still very much worth your time to have that in your domain. There are all kinds of methods to use, and just one is to use the phrases in the page URL file name. If you buy good ebooks or a course on SEO, then you will see a lot more about that discussed in them.

So many things have changed with search engines over the years, and some parts of SEO have stayed the same. Get used to the fact that search algorithms change all the time, and several times a year there is a major change with Google's algorithm. The basics are something we always talk about because they are fundamentally important for what you need to do. At the end of the day, we can honestly state that you will only go as far as you choose to go.

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Leon Walton

Blogger at The X Factor
I find electronics fascinating. They're not just toys, they're tools that help us improve our efficiency and keep us connected to the world in ways that weren't possible just a few short years ago. I blog about technology and internet related things for The X Factor.